PRIME Financial Services

Larry Bernstein

Larry grew up in Levittown on Long Island and graduated from the University of Albany with a degree in Economics and English. After spending a year with Tiffen Manufacturing working on photographic filters, he entered the financial services business on September 1, 1980. He has been with PRIME for more than 42 years, helping clients plan and protect their financial lives with consistency and care.

He and his wife of 41 years live in Wilton, Connecticut, and are proud parents to three daughters. Their home also includes Walter — a West Highland Terrier with a big personality. Outside of work, Larry enjoys photography, fishing, boating, and watching movies.

Larry chose this profession because he genuinely likes helping people and making sure they are financially okay in both life and death. What makes the work most rewarding for him is the relationships — over time, clients often become friends, and he considers it a privilege to walk beside them through all the seasons of life. His advice is simple: Do what makes you happy.